Madness Photography started as an official, serious company in 1998.
But the history of Madness Photography started long before. Onno “Berserk” Wieringa, founder and owner of Madness Photography, has been a self-taught photographer since he was a little kid and started to take pictures of something he loved since the day he was born: motorcycles!

His motorcycles
After he finished high school, he started working for various Harley-Davidson shops, where he learned to work on bikes. At the age of 17, he already owned two Triumph’s and when he was eighteen he had four Triumphs and a Suzuki GT 750. After getting his drivers license, when he was eighteen, the Triumphs all had to go and were replaced by a bike that he had wanted since the day he was born; a Harley-Davidson. This bike is still in his life; it’s an FXE-F 1200 Super Glide Fat Bob, which has been rebuild and modified endlessly and ridden for many miles. Going everywhere on the bike, there was one thing he always had in his pocket; his camera!
At the age of 23 he started drag racing, and he and his team named “Midnight Madness”, raced the bike on all the major races and drag strips all over Europe. He has competed in many classes; starting with the Street bikes, than Ultimate Street Bike, Super Stock, Pro-Stock, and then finally in the fastest gas burning class; Top Gas! Also again taking thousands of photo’s of everything interesting, at every racetrack! Being a racer for more than 18 years gave him insight in the world of fast bikes, and he’s still involved in the world of drag racing as a helper/mechanic and of course photographer / reporter.

Latest News in the Custom Bike World

H-D Bar & Shield Award 2013 voor West Coast Motors Alkmaar

Harley-Davidson reikt prestigieuze Bar & Shield Award 2013 uit aan West Coast Motors in Alkmaar 

Rijswijk/Alkmaar, 12 februari 2014 – Authorized Harley-Davidson dealer West Coast Motors in Alkmaar wint de prestigieuze Bar & Shield Award 2013. Harley-Davidson reikt deze prijs elk jaar uit aan de dealer die op meerdere meetpunten het hoogst scoort. De Alkmaarse vestiging is een van de oudste Harley-Davidson dealers in Nederland en levert al jaren service van hoge kwaliteit. Eind 2012 verhuisde West Coast Motors naar een geheel nieuw pand  ̶  een investering die nu zijn vruchten afwerpt. De Bar & Shield Award is felbegeerd in het professionele en gepassioneerde netwerk van Harley-Davidson dealers.

De toekenning van de award is gebaseerd op een evaluatie van 41 meetpunten. Naast de verkoopcijfers wordt er ook kritisch gekeken naar zaken als uitstraling van het pand en de showroom, het opleidingsniveau van het personeel, het businessplan, de klantactiviteiten en uiteraard de ervaringen van de klanten. Vooral de klanttevredenheid is een zwaarwegende factor. De klant bepaalt dan ook wie de uiteindelijke winnaar is. 

“We werken al jaren aan onze naamsbekendheid en een uitstekende service voor onze klanten”, zegt Bas Leek, eigenaar van West Coast Motors in Alkmaar. “Na de verhuizing naar het nieuwe pand hadden we de mogelijkheid mee te dingen naar de Bar & Shield Award. Dat we die nu gewonnen hebben, onderstreept dat we al die tijd op de goede weg zaten. Onze klanten waren al tevreden en het is ontzettend fijn die bevestiging nu ook van Harley-Davidson zelf te krijgen.”

Volgens Francis Nijman, District Sales Manager van Harley-Davidson Benelux, was het dit jaar een spannende race. “Het is duidelijk te zien dat het algehele kwaliteitsniveau van de Nederlandse dealers steeds verder stijgt. De Harley-Davidson-vestigingen scoren stuk voor stuk hoog. We reiken deze prijs met veel trots uit aan de jongste Harley dealer van Nederland, die zich twee jaar na de overname van zijn vaders succesvolle bedrijf de beste dealer van Nederland mag noemen!

woensdag 12 februari 2014/Author: Onno Wieringa/Number of views (0)/Comments (0)/ Artikel rating: Geen rating
Categories: nieuws motoren


Multi-year agreement brings TORC Racing to The Legendary Sturgis Buffalo Chip

(Dana Point, CA) - For over 3 decades, The Sturgis Buffalo Chip has served as host to the World’s largest motorcycle gathering – the Sturgis Rally. Year after year at the beginning of August, over 500,000 motorcycle enthusiasts come to the small town in South Dakota for 10 full days of riding and attending world-class events at “The Chip” including a music festival headlined by some of the biggest names in music.

Continuing its commitment to provide premium entertainment, The Sturgis Buffalo Chip has added a brand new event to its calendar starting in 2014.

TORC: The Off-Road Championship and ‘The Chip’ have entered a multi-year agreement to bring the high-energy action of TORC Racing to the grounds in Sturgis. To prepare for this, a new race track for the Series will be built within The Buffalo Chip Powersports Complex for the purpose of showcasing the true capabilities of 900 horsepower race trucks, known to jump over 200 feet in the air, racing side-by-side at speeds of over 100mph.

“Thanks to Rod, Daymon and the team at The Chip, this announcement elevates the TORC Series to an entirely new level and is a game changer for our sport, sponsors, teams and drivers,“ said BJ Birtwell, President of the TORC Series. “Considering the hundreds of thousands of Sturgis attendees who love the open road and horsepower, adding The Chip to our schedule exponentially increases TORC’s attendance footprint providing a much broader reach for our Series and a greater return on investment for all those involved in TORC.”

“TORC’s vision and approach to the sport of off road racing is of the highest caliber,” says Rod Woodruff, President at Sturgis Buffalo Chip. “For over 30 years, the Sturgis Buffalo Chip has been committed to providing our fans with the best entertainment, and we are thrilled to add TORC Racing into our schedule of events.”

The Powersports Complex sits on a hillside that provides incredible spectator viewing as well as elevation changes which will make for an exciting and unique track design certain to entertain fans and challenge racers.

Official 2014 Race dates at The Chip will be announced shortly and can be anticipated for early August. 

For the latest news and information on the TORC Series, visit or join TORC on Facebook at and on Twitter using @torcoffroad. 

woensdag 12 februari 2014/Author: Onno Wieringa/Number of views (0)/Comments (0)/ Artikel rating: Geen rating
Categories: nieuws motoren