Madness Photography started as an official, serious company in 1998.
But the history of Madness Photography started long before. Onno “Berserk” Wieringa, founder and owner of Madness Photography, has been a self-taught photographer since he was a little kid and started to take pictures of something he loved since the day he was born: motorcycles!

His motorcycles
After he finished high school, he started working for various Harley-Davidson shops, where he learned to work on bikes. At the age of 17, he already owned two Triumph’s and when he was eighteen he had four Triumphs and a Suzuki GT 750. After getting his drivers license, when he was eighteen, the Triumphs all had to go and were replaced by a bike that he had wanted since the day he was born; a Harley-Davidson. This bike is still in his life; it’s an FXE-F 1200 Super Glide Fat Bob, which has been rebuild and modified endlessly and ridden for many miles. Going everywhere on the bike, there was one thing he always had in his pocket; his camera!
At the age of 23 he started drag racing, and he and his team named “Midnight Madness”, raced the bike on all the major races and drag strips all over Europe. He has competed in many classes; starting with the Street bikes, than Ultimate Street Bike, Super Stock, Pro-Stock, and then finally in the fastest gas burning class; Top Gas! Also again taking thousands of photo’s of everything interesting, at every racetrack! Being a racer for more than 18 years gave him insight in the world of fast bikes, and he’s still involved in the world of drag racing as a helper/mechanic and of course photographer / reporter.

Latest News in the Custom Bike World


Brilliant Red Run/Brake/Turn Lamps Fit 2014 Harley-Davidson Touring Models 

Command more attention from following vehicles with the new Electra Glo™ LED Saddlebag Run/Brake/Turn Lamp (Red or Smoke Lens, $209.95) for 2014 Harley-Davidson® Touring motorcycles from Harley-Davidson® Genuine Motor Parts and Accessories. These running, directional and brake lights feature bright, fast-acting LED lamps that glow red when the ignition is on, and intensify when the turn signals or brakes are activated. The lamps act as a supplement to the Tour-Pak®-mounted rear lighting, and also permit the removal of the Tour-Pak with a Detachable Mounting Kit. The lamps are housed in a low-profile self-adhesive chrome frame that hugs the curve of the hard saddlebags. This complete kit includes left and right lamps, modulator, and quick-disconnect wiring harness and is available with red or smoked lenses to fit all 2014 Touring models with hard saddlebags. See an authorized Harley-Davidson dealer for fitment details.

Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at

woensdag 23 april 2014/Author: Onno Wieringa/Number of views (0)/Comments (0)/ Artikel rating: Geen rating
Categories: nieuws motoren

Harley shipments up 5.8 % worldwide in first quarter, up nearly 11 % internationally

Harley shipments up 5.8 % worldwide in first quarter, 
up nearly 11 % internationally
Harley dealers worldwide sold 57,415 new Harley-Davidson motorcycles in the first quarter of 2014, compared to 54,254 motorcycles in the year-ago quarter (up 5.8 percent); in the U.S. dealers sold 35,730 units, up 3.0 percent compared to sales of 34,706 motorcycles in the year-ago period.

In international markets, dealers sold 21,685 new Harley-Davidson motorcycles during the first quarter, up 10.9% (19,548 motorcycles in the first three months of 2013), with sales said to be up 20.5% in the Asia Pacific region, 8.2% in the EMEA region (Europe, Middle East and Africa), and 8.9% in Latin American markets. Canada was down by -2.4%.
Keith Wandell, Chairman, President and Chief Executive Officer of Harley-Davidson, Inc. said: "Our dealers had a solid quarter of retail motorcycle sales. Sales in the Asia Pacific region were up strongly, and we are encouraged by the continued growth of new Harley-Davidson motorcycle sales in Europe. Domestically we achieved first-quarter retail growth of 3.0% in the midst of a long, cold winter."

According to Wandell, "there's also great news for Harley-Davidson in the annual reporting of our demographic market share data."
According to Polk/IHS data 2013 saw Harley post a sixth consecutive year as the number-one seller of new on-road motorcycles in the U.S., (both in terms of their 'in-class' 601cc-plus displacement market and across all engine size bands) to young adults age 18-34, women, African-Americans and Hispanics (Harley's "outreach" customers) and Caucasian men age 35-plus (which Harley describes as "core" customers). The Company says that compared to 2012 it grew its U.S. market share and also increased its share gap to the nearest competitor in each of these segments.

"Together with our dealers, we continued to expand the appeal of our products and the Harley-Davidson experience," said Wandell. "Harley-Davidson dealers sold more than four times as many new, on-road motorcycles, 601cc and up, to U.S. young adults last year, and among riders age 35-plus, more than nine times as many to women, more than six times as many to African Americans and more than seven times as many to Hispanics, as the nearest competitor."
According to Harley-Davidson's internal data, retail sales of its motorcycles to U.S. "outreach" customers grew at more than twice the rate of sales growth to core customers in 2013 compared to 2012.

First-quarter 2014 diluted earnings per share were $1.21 (up 22.2%) on "higher motorcycle shipments and continued improvement in operating efficiencies." First-quarter net income was $265.9 million ($224.1 m in Q1 2013) on consolidated revenue of $1.73 billion ($1,57 billion in Q1 2013).

"Harley-Davidson delivered gains on many fronts in the first quarter, with shipments up 7.3%, strong margin improvement and solid growth in dealer new motorcycle sales," said Wandell.
"Our Project RUSHMORE motorcycles were in high demand in the quarter and we began shipping the Harley-Davidson Street 750 and 500 into select markets."

First-quarter operating income from motorcycles and related products grew 25.6% to $347.7 million ($276.8 m in Q1 2013); operating income in the quarter "benefited from higher motorcycle shipments and higher gross margin compared to the prior-year period" according to the company.
Revenue from motorcycles grew 13.1% to $1.31 billion ($1.15 billion in Q1 2013) - the Company says it shipped 80,682 motorcycles to dealers and distributors worldwide during
dinsdag 22 april 2014/Author: Onno Wieringa/Number of views (0)/Comments (0)/ Artikel rating: Geen rating
Categories: nieuws motoren